The Puma Social Launch was a collaborative event between sportswear giant Puma and creative studio Right Angle. The two innovative companies came together to provide a one-off inner-city experience; a nine-hole mini golf course in Goodtime Studios.
The course was designed by art and design collectives; Rinzen, Darcel Disappoints and Tin & Ed, around the theme of the ‘After Hours Athlete.’
Sponsored by Asahi, Bulmers and 42 Below.
The event was an ambitious installation project, which exhausted the entire underground space. Creative interpretations of the ‘after-hours athlete’ ranged from the banal to the perverse. The nine holes included: ‘Door Bitch’, ‘Cock Block’, ‘Walk of Shame’ and ‘Hamburger.’
Right Angle are known for a strategic and technical approach to projects, and the Puma Social Launch was no exception. With creative leader Puma, the two worked together to make a truly unique interactive social space for all who attended.